Tag Archives: tips

Thoughtful Thursday – Branding: Lots of words and a little math

As a small businessperson, I sometimes feel a little bombarded by advice. Usually, it’s a different version of the same information, or an article about something I already do without really thinking about it, so it can feel redundant. I don’t stop seeking out those “business for dummies” kinds of articles, though, because sometimes you come across one as good as this:

http://diybusinessassociation.com/gobrandyourself/

In fact, I’m finding this site has a lot of well-written, easy and fun to read, legitimate information for entrepreneurs.

So, this particular article discusses the 20/10/4 method, which, simply put, means you come up with 20 words or short phrases to describe yourself, then narrow that list to 10, then, finally, the 4 most important words on that list.

Now, even if you don’t own a business, this is honestly a pretty cool exercise to try out to help you figure out who you are and what you want to present to others. Obviously, we’re all complex people with different aspects of our lives and personalities, so the list may change depending on the context (social environment vs. work environment, for example,) but it’s worth the effort.

I won’t re-hash what’s already been written – I encourage you to visit that link up there – but I will share my 20/10/4 journey with you. As a self-proclaimed eclectic, it hasn’t been easy, but keeping our first shop, Buy Me Love, in mind, that narrows it down some. It starts with these words:

artisan
crafty
persistent
detail oriented
eclectic
geeky
classy
theatrical
thoughtful
optimistic
sweet addict
open minded
wordy
eco-conscious
animal lover
planner
tactile
creature of comfort
introvert
friendly

Then it goes a little something like this:

artisan
crafty
detail oriented
classy
theatrical
thoughtful
sweet addict
open minded
eco-conscious
friendly

In the end, though …:

artisan
classy
theatrical
eco-conscious

So, my personal brand is a theatrical but classy, eco-conscious artisan. I can’t wait to share this exercise with my mom to see what she comes up with, and to use the exercise to brand our newer shop, JuJu Eyeball. I’m sure we’ll come up with all kinds of fun words for that one!

Share the Love,

Chelsea

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Make It Monday – I’m Not A Painter But I Play One On TV

I finally finished my second set of painted nursery letters for a friend. Her little man was just born a few days ago, and I can’t wait for them to hang his letters! She told me she even dreamed that I finished them after his birth, and that she was holding him while her husband hung them in the nursery. 🙂 I thought that was sweet. The other set is completely painted but without hangers, and the mommy to be hasn’t had her little one yet.

My very first set of letters! 3 letters aren't so bad. The second set is 6 letters, which was considerably more time consuming, even though the design isn't as complicated.

If you’re wanting to customize your own letters, whether it’s a monogram or a full name, I’ll share some things I’ve learned so far:

1. I wish I had taken a painting class somewhere along the way. I’m fine with basic shapes and shading, but anything more complicated is challenging for me. If you have painting skills, right on! If not, just pick a basic design, or try to replicate a print from a piece of fabric, paper, etc. It’s helpful to have a visual. Sketch your design lightly with pencil before you paint it.

2. Pick your paint. For the second set of letters, I used leftover latex wall paint from another project the couple did in the nursery. There were no worries about matching paint colors, but the paint has a much different consistency than acrylics and, for me, was harder to work with around the details of the designs. It’s less likely to scuff, though, so a topcoat isn’t needed.

3.  I still don’t know which hangers are best to use. The little nails/tacks that come in the packages of hangers are too long to use. I’m experimenting with which glue to use, making sure I find one that won’t result in the letters to falling from the wall! If anyone has suggestions, I’m open to them.

4. I understand why these letters can get so expensive when shopping online for them. They are time consuming, can be tedious, and, if you’re like me, you want to be sure to get every aspect right. Weigh your options – if you dislike the idea of spending lots of money on something you think you can make yourself, consider the time you’ll invest DIYing. Sometimes it’s worth it to pay a few extra dollars.

All in all, I’m proud of the way both sets of letters turned out. I can’t wait for them to be hung proudly in the babies’ rooms! Congrats to all of our friends who are beginning and adding to their families!

Share the Love,
Chelsea

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A Break From Blogging

Happy summer everyone! My dear hubby gets a few weeks off from school before summer classes start, so we’ll be catching up on quality time together. My blogging will probably be scarce – if I have something really cool to share, I will! Meanwhile, you can always check out what’s new on ebay: http://cgi.ebay.com/230622362213, (we’ll also list new items soon in our etsy shop: http://buymelove.etsy.com) or read our other blog: http://patientsvoicewhocares.blogspot.com.

I hope you’re all having a safe, sunny week!

Share the Love,

Chelsea

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Whatever Weekend – Arts & Crafts Season, Part 2

Wow. Where did this week go? It’s suddenly October, and there are a million things on my to-do list! I need this week back.

Since I’ve seen so many posts from newbie show vendors this week, I thought I’d add to last weekend’s Ultimate Arts & Crafts Show Checklist, by typing up The Ultimate Arts & Crafts Show Tips. It’s a list of suggestions to help get you through the day with as few snafus as possible. After all, who likes snafus? I like saying “snafu,” but that’s about it.

One thing I have gotten done on my to-do list is the collection of cross keychains for the show:

I decided to use some of the vintage faux pearls I inhereted, and I think they turned out pretty well! Next, I’m working on some beaded lace statement necklaces and earrings.

Enjoy the weekend!

Share the Love,

Chelsea

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